Google Is Most Valuable Brand

Branding company Millward Brown Optimor has published its fourth annual BrandZ Top 100 Most Valuable Global Brands survey, which ranks Google as the most valuable brand in the world, and worth $100,039,000,000. How can they be so exact? The company explains how it reached the figure: "The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present day value." But Google isn’t the only tech company in the the top 10 of the list. It’s trailed by Microsoft in the number two position,